One Simple Idea That Keeps Inspiring Us — Even Today
Have you ever looked at your desk and thought, “Wow, there’s a lot going on here.” Air purifier? Check. Speaker? Check. Wireless charger? Also somehow on the table. And maybe even a little essential oil diffuser?
It got us thinking — what if all of that could be one thing? Not because we want to brag about how many gadgets we own, but just… because it makes life a little easier.
That idea actually has pretty deep roots — all the way back to a 14th-century English friar named William of Ockham. He once said (in Latin, no less): “Entia non sunt multiplicanda sine necessitate.” Which basically translates to: “Don’t make things more complicated than they need to be.”
Sounds modern, right? That idea — now known as Occam’s Razor — isn’t about oversimplifying everything. It’s about cutting out the stuff that doesn’t really help. If two explanations fit, go with the simpler one. If two designs work, why choose the one that’s harder to use?
Turns out, some pretty smart people agreed.
Isaac Newton used this kind of thinking when he boiled down the movement of planets and apples into a few simple laws. Albert Einstein famously said something like, “Make things as simple as possible — but not simpler.” And he changed our understanding of time, space, and gravity with that mindset.
So when we designed the Rainbow Cube — a single device that combines air purifier, Bluetooth speaker, wireless charger, and aromatherapy — we weren’t trying to reinvent the wheel. We were just trying to roll a few wheels into one.
Because sometimes, the best ideas aren’t flashy or full of bells and whistles. They’re the ones that quietly do what they need to do — without taking up half your desk.
And that, in a roundabout way, is a tribute to a medieval monk who probably never imagined his idea would end up inside a home device on the desk.